Question 1

Brand selection by a retailer can provide this important benefit.

market awareness.

market penetration.

credibility.

Question 2

The Six P's retail mix model does NOT include:

Pricing.

Place.

Purchasing.

Question 3

An item that retails for $12.00 at a cost of $6.25 would have a markup percentage of:

60%

.92%

47.9%

Question 4

A forced path layout is often not a customer's favorite shopping layout becaus

They have to walk a long way

it doesn't take up enough time and they can't see every product

They're forced to go through areas that have products they're not interested in

Question 5

If you want to encourage browsing and make sure the customer has the opportunity to see every piece of merchandise in the store, you could choose to use

The grid layout

The geometric layout

The racetrack, or loop layout

Question 6

Options like ACH, WePay, and Skrill are examples of

Free shipping options

User review methods

Diverse and secure payment options

Question 7

Advertising is strategically used by retailers for the following EXCEPT:

providing information to help consumers understand how their needs are met.

differentiating from their competitors.

communicating this week's promotion.

Question 8

An appreciation of consumers' ________ is central to an IMC strategy.

shopping habits and internet usage.

attention span and media savvy.

active and passive media consumption.

Question 9

Customer service, regardless of the definition, is dependent on:

well-trained sales personnel.

the combination of good SEO and SEM.

meeting and exceeding the wants and needs of customers.

Question 10

Applying the 5Ws to customers provides the following outcome:

customer or market identification.

customer or market polarization.

customer or market segmentation.

Question 11

For a retailer, this is more important than quality, responsiveness, and price:

strong promotions.

store locations.

keeping your word.