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Question 1: Briefly explain the 3 types of reference group influences. Which type is most suited to promote electric cars? Why? (2.5 marks). Question 2:

Question 1:

Briefly explain the 3 types of reference group influences. Which type is most suited to promote electric cars? Why? (2.5 marks).

Question 2:

Using the information from the case, compare rational choice vs. norm-directed behavior. Which one would you use to promote Nissan LEAF in Singapore? Why? (2.5 marks).

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