Question 1: Business experiments and questionnaire design.

a) Toys Retail Inc. is looking to add a section of children furniture to their

10 stores in hope that profit can be higher. The CEOs ask you: should we add a

section of children furniture to each store?

Please explain the three questions with regard to making decisions about the

experiment.

Please explain the difference between lab and field experiments in general

and in this case.

b) Toys Retail Inc. would like to conduct a survey among employees on

employee satisfaction regarding work-life balance.

Please operationalize the concept of employee satisfaction: design a plan wit

3 dimensions and 6 elements

Design 8 closed-ended questions for the survey on on work-life balance (2

nominal, 2 ordinal, 2 interval, 2 ratio.