Question 1. By using the information available in the assigned "The Movie Exhibition Industry: 2019" case, please apply the Five Forces Model to that industry and explain how each component of the Five Forces model influences its profitability (explain more than 200 wordd?

Question 2. By using the information available in the assigned "The Movie Exhibition Industry: 2019" case, please describe the demographic, economic, sociocultural, political, technological and global trends that influence the Movie Exhibition industry and categorize each one of the trends as a threat or opportunity for performance of firms operating in that industry. Please justify your categorization of each trend as a threat or opportunity