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QUESTION: 1. Can Costco gain a competitive advantage by diversifying its business and entering the health and insurance industry? 2. If so, does the health

QUESTION:

1. Can Costco gain a competitive advantage by diversifying its business and entering the health and insurance industry?

2. If so, does the health and insurance industry align with Costco's core competencies / membership based business model?

3. What are ways that Costco can make this happen?

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