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QUESTION 1. Canadian restaurants are dealing with changing tastes and food preferences given the increasingly diverse Canadian population. If you were assisting Mcdonald's with its

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QUESTION 1. Canadian restaurants are dealing with changing tastes and food preferences given the increasingly diverse Canadian population. If you were assisting Mcdonald's with its Canadian business planning: a. What two (2) current Canadian trends would you suggest Mcdonald's consider in its planning (include the environmental scan category for each trend, as well)? b. Explain why each trend is relevant to Mcdonald's future business. C. Outline two business changes Mcdonald's could implement to address or leverage the trends for future success. QUESTION 2. Using the 4 "I's" of service in your answer, describe how services differ from goods. Include an example for each "I"

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