QUESTION 1 Close window Save and sub O measures the number of target consumers exposed to a commercial at least once during a specific period. Cost per contact 1 points Save Anshe O Synchronization O Reach O Frequency O Noise level QUESTION 2 Many retailers today, such as Target, have launched mobile ooupon programs. However, regular paper coupons such as the ones found in the insert in Sunday papers stil represent the majority of coupons. One reason why notaiers still distribute a high number of regular coupons every week is that O there are still many consumers who do not have the type of device needed for using mobile ooupons O redemption rates for mobile coupons are lower than for regular paper coupons O its much easier to target specific consumer groups with regular paper coupons O consumers are typical y very unlikely to enroll in mobile coupon programs O it is difficult to trace how mobile coupons are used