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Question 1: CLV and ROI at Coursera (40 pts) All the facts and numbers below are disguised and fictional for the purpose of this assignment.

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Question 1: CLV and ROI at Coursera (40 pts) All the facts and numbers below are disguised and fictional for the purpose of this assignment. Coursera is an online provider of courses. In 2018 it switched from a 'pay-per-course' pricing model to a subscription-based pricing model. Please take the following facts into regard for the year after the transition (2019): 2019 All courses still free to participate in. Certificates are only available to customers who pay a monthly fee of $50. 15 million people took a course at Coursera. 1% of them registered for a monthly subscription. Churn rate: the average percentage of customers who cancel their subscription is 40% per year The margin for each dollar earned is 20 cents. There is a discount factor of 20% per year. We assume that customers never stay subscribed for more than 5 years. a) Answer What is the Customer Lifetime Value (CLV) for the average paying subscribers in 2019? Show the calculation

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