QUESTION 1 Compare (2) companies Caribbean Airlines operating, for- profit company and American Airlines, to assess the leadership and effectiveness of corporate social responsibility initiatives. The Content of the paper must include the following sections:

• Intro
• Overview of each company such as industry, scope of operations, number of employees
• Assessment of effectiveness of CSR initiatives for each company must use components from below
  • How is CSR included in the mission/vision/values of the company, as a strategic priority?
  • How are the current CSR initiatives aligned with the companys overall business objectives? Are they short or long term? Do they address environmental, social or operating issues?
  • Are there related industry benchmarks, best practices or standards which can or have been adopted?
  • What does the data on the CSR initiative reflect? Data can be gathered from media releases; social media posts; company reports; stakeholder responses
  • Are there qualitative or quantitative results from the CSR initiative? Describe.
• Assessment and/or Recommendations of Leadership style required to drive successful CSR initiatives for each company - students must use components below
  • Name and describe which leadership style (s) are most suitable for the selected company
  • How does/can the leadership style impact any (3) of the following?
    • Clear vision and goals
    • Employee engagement
    • Organisational Culture
    • External stakeholder engagement
    • Achievement of results
    • Visible ethics and integrity
• Conclusion of findings, after comparing both companies.

The same components must be used for both companies, to ensure they are being compared along similar variables.