QUESTION 1. Consumer purchases are influenced by many factors. Think of a recent Quick Service Restaurant meal/snack/beverage you purchased. (Quick Service Restaurants are Mcdonalds, Tim Hortons, Subway, Burger King, Wendy's etc). a. List the five stages of the consumer purchase decision process, in order. b. Identify one situational influence on your purchase and describe HOW it changed your purchase or behaviour. C. Identify a second influencer in your purchase from a different category of purchase influences. Identify the influence and its related category. li. Describe how the influence modified your purchase or behaviour. QUESTION 2. A product's promotional mix often includes outbound and inbound marketing communications activities. a, Define outbound marketing communications. Identify/describe in detail three out-bound communication tools and how they can be used at different points of the Consumer Advocacy Funnel. b. Define inbound marketing communications. Identify/describe in detail three in-bound promotional tools, explain why marketers use these promotional tools and how they can be used at different points in the Consumer Advocacy Funnel