Question
Question 1 Customer Relationship Management (CRM) is a process of gathering and analysing customer data, building precise marketing campaigns and managing relationships for optimized retention.
Question 1
Customer Relationship Management (CRM) is a process of gathering and analysing customer data, building precise marketing campaigns and managing relationships for optimized retention. Briefly, discuss the importance of Customer Relationship Management (CRM) and explain how to build relationship marketing?
Question 2
a) Identify and explain the ways to improve your customer satisfaction and illustrate your answer with examples from the markets?
b) State the importance of customer satisfaction and identify its benefits?
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
