Question 1 - Decision Making: Part (a) Pebble Company has been offered a contract to supply 500,000 premium automobile tires to a large automobile manufacturer at a price of $41.65 per tire. Pebble's full cost of producing the tire is $51.80. The normal sales price for the tire is $73.50 to both distributors and some selected retailers. Variable costs per tire amount to $34.30; however, to meet the needs of the auto manufacturer, Pebble will have to cut its sales to regular customers by 100,000 tires annually. The automaker has clearly indicated that it will enter into the agreement only if Pebble will agree to supply all 500,000 of the tires requested.

Required: Should the offer be accepted?