QUESTION 1

Demographics is the study of lifestyles, habits, attitudes, beliefs, and value systems of individuals.

True

False

QUESTION 2

Service bureaus provide data processing, data mining, outsourcing, on-line analytical processing (OLAP), and other services to support the interchange of lists and database information within the direct marketing industry.

True

False

QUESTION 3

List brokers act as intermediaries who bring list users and list owners together.

True

False

QUESTION 4

The old saying birds of a feather flock together, explains why ZIP code areas constitute market segments.

True

False