Question 1:

Discuss the appropriateness for Mirabell launching this cause-related marketing (CRM) activity (with the above stated program details) in 2022.

Question 2:

Recommend another community relations program (which is not relevant to CRM) for Mirabell to launch in Hong Kong in 2023. Briefly explain the details of the program and justify your suggestion.

Questions MIRABELL Mirabell: Society for Abandoned Animals (SAA) Charity Sale SAR SAA Mirabell x Moving Drawing: "Let's get Wild" Tee Charity Sale Mirabell is a Hong Kong leading footwear chain store. This autumn, Mirabell teamed up with a local popular illustrator "Moving Drawing" to bring you a crazy and happy journey in Hong Kong. "Moving Drawing" has specially designed a limited edition Mirabell x Moving Drawing "Let's get Wild" T-shirt, featuring Hong Kong's special architecture and famous attractions. The limited-edition T-shirt (Price: HK$250 each) will be offered for charity fundraising. All proceeds. without deducting cost, will be donated to the Society for Abandoned Animals (SAA)