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Question ( 1 ) :ELARABY Group will invest EGP 1 billion this year in expanding its production capacityin Egypt,. As announced by the vice president

Question (1):ELARABY Group will invest EGP 1 billion this year in expanding its production capacityin Egypt,. As announced by the vice president IBRAHIM ELARABY. The company willspend EGP 500 million on a La Germania gas cooker factory that is estimated toproduce 500k units each year. Another EGP 500 million will be invested in three otherfactories to manufacture fans, motors, and washing machines. ELARABY said that thecompany also plans to grow sales to EGP 22 billion this year, up from EGP 20 billionlast year.Discuss this announcement explaining whether or not it was the right time for thecompany to make it, especially, during this Coronavirus pandemic? And what arethe expected privileges to ELARABY business in specific and to Egypt as awhole?---------------------------------------------------------------------------------------------------------------------Question (2):Mahmoud Elaraby, CEO and founder of ELARABY group is known among his workersin Egypt by Haj El Araby who is so close to customers in understanding their needs andwants. He and his marketing managers team continuously respond quickly to changesin the market demand. Even during Covid-19 crisis time in Egypt, they developed andimproved customer services and after-sale services; in addition to employed varioussales promotions techniques to market their products, which in turn participating inbuilding up the brand of ELARABY group.Discuss the pro-actions taken by ELARABY group in using various salespromotion types and developing their customer services to strengthen thecompanys brand name and slogan of Trust makers.---------------------------------------------------------------------------------

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