Question
Question 1- Explain a real life example of Brand which was at decline stage (related to Product life cycle topic) and how it overcome by
Question 1-
Explain a real life example of Brand which was at decline stage (related to Product life cycle topic) and how it overcome by decline stage using The 4Ps (Product, Place, Price, Promotion).
Use the following structure
Background/ context
Problem
what strategies were changed - what was the solution (connected with the problem)
-- The 4Ps mix used by brand
Result after change
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
