Question
Question 1: Explain any Five types of Videos that can be used for promoting a Brand, along with their benefits. Question 2. What is the
Question 1: Explain any Five types of Videos that can be used for promoting a Brand, along with their benefits.
Question 2. What is the difference between Buyer Profiling and Buyer Personas? Which of the two is more beneficial for Pakistan's FMCG industry and why?
Question 3: If FB and Instagram pages already have great reach and impressions, then, should a Company also use Mobile Marketing Strategy? Explain three benefits of Mobile Marketing.
Question 4: What is C2B and how does Social Media help it grow in case of Pakistan?
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
