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Question 1 - Explain classical and operant conditioning. Question 2 - Outline the six judgement and decision tactics that consumers employ when they are low

Question 1 - Explain classical and operant conditioning.

Question 2 - Outline the six judgement and decision tactics that consumers employ when they are low on motivation, ability, and opportunity.

Question 3 - Use three examples to discuss how your behaviour/decisions change when you are alone vs with your friends? Or parents?

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