Question 1

Explain FOUR (4) important marketing concepts and their relationship to entrepreneurship. (CLO1) 25 Marks)

Question 2

Discuss customer segmentation and explain FOUR (4) value propositions by which a business could distinguish itself from its competitors. (CLO1) [25 Marks)

Question 3

Discuss the importance of a strategic marketing plan and explain swot analysis, productmarket focus, marketing mix as well as implementation and control in the plan. (CLO2) [25 Marks]

Question 4

Discuss how businesses could integrate Information and Communication Technology (ICT) into their marketing channels and the benefits of such integration. (CLO3) 25 Marks)

Question 5

Using a business model concept of a manufacturer, explain how your marketing initiatives would result into a purchase decision. (CLO4) 25 Marks)