Question 1

Explain how Lazada and Shopee use the service dominant approach to marketing.

(20 marks)

Question 2

Using the marketing mix "Place" and "Promotion", explain how Lazada and Shopee

changes the retailing industry.

(30 marks)

Question 3

Today, consumers want more than just delivery of products and services. They expect

exceptional and memorable experiences known as "Experience Economy". Explain how

both Lazada and Shopee integrate these experiences for their customers.

(30 marks)

Question 4

Assuming that you are the potential customer, analyse FIVE (5) stages of buying process

you go through before making decision.

(20 marks)