Question $1$

Fill in the blank: $\_\_\_\_\_$ is a type of advertising model that allows businesses to pay only when someone takes an action on their ad$.$

Cost$-$per$-$impression $($CPM$)$

Conversion rate advertising

Pay$-$per$-$click $($PPC$)$

Revenue sharing

Question $2$

A business hasn't built up enough authority or reputation to receive traffic for certain search terms in the search listings. Which benefit of search engine marketing addresses this need?

You can quickly appear in the search results pages

An algorithm to determine which landing page the searcher will go to

It helps you reach customers who are likely to buy from your company

You can learn which of your ads are driving sales

Question $3$

As a digital marketer setting up an SEM ad$,$ you include information about the business such as additional website links, a phone number, and an address. What is the term for this additional information?

Ad extension

Information feature

Information extension

Ad feature

Question $4$

As a digital marketer creating a Google Ad$,$ you indicate the amount you want to spend over the course of a month by setting a daily sum. This describes which Google Ad setup step?

Choose your bidding strategy

Set your budget

Select your targeting

Set up conversions

Question $5$

Which of the following refers to the exact keyword match type?

It may show your ads on searches that have the same meaning or intent as the keyword

It may not include the keyword itself and shows your ads to related keywords

It includes the meaning of your keyword and is more flexible than the broad match type

It shows your ads on phrases that relate to your keyword and may not include the keyword itself

Question $6$

Which stat