Question 1

\fOne analyst told the Boston Beer Company that new tax policies which would reduce the company's taxes was a strength. This is incorrect. The new tax policies are because the policies are to the company.The Boston Beer Company, Inc. manufactures Sam Adams beer and other alcoholic beverages such as hard cider, malt beverages, and hard seltzer. The company also owns a number of subbrands, including The Traveler Brewing Company and the Coney Island Brewing Company. A SWOT analysis for the Boston Beer Company found the following: Strengths. Strong brand Sam Adams is a well-known and well-respected brand among craft beers. Strong cash position The Boston Beer Company, Inc. has a good deal of cash, which will allow it to expand into new areas. Strong distribution network The distribution network for the Boston Beer Company, Inc. is widespread, and it can reach the vast majority of potential markets. - Weaknesses. Financial planning The company could use its cash more efficiently than it is doing now. Weak technology The company needs to adopt new technology that will help it expand into different locations and products more effectively. Reputation as a \"craft beer" As the company has grown and started manufacturing products like hard cider, fewer and fewer people see it as a craft beer manufacturer: In fact, some people think that Sam Adams is produced by a mass market beer company like Budweiser. . Opportunities. Purchase opportunities Existing cash reserves and the increase in new craft beer and specialty alcoholic beverage companies provide acquisition opportunities for The Boston Beer Company. Changing consumer behavior Younger drinkers are becoming more interested in low-alcohol beverages like hard cider and hard seltzer. Also, CO'UIDlg pandemic has increased consumption of alcoholic beverages. Declining interest rates Allow the Boston Beer Company to borrow money at a lower cost than previously. Threats. Intense competition The Boston Beer Company faces competition from both large and craft brewers, and there are more and more breweries in the U.S. every day. Hops shortages The U.S. hops market fluctuates regularly. Some years are up, while others are down. At some point in the near future, it will be harder and more expensive to get hops, a key ingredient in beer. Lawsuits The Boston Beer Company has been sued in the past by people criticizing their use of specialized names for products that critics considered to be mislabeled