QUESTION 1 Genie is tasked with developing a basic value proposition for use by the sales force at Manitowoc cranes. If using the give-get definition of customer value she will consider: 6. how much it costs to make the cranes O b. material used to make the cranes O c. perceived assessments of the product comparing what is received to what is given 0 d. how quickly cranes can be delivered and how long they last 0 e.just life~cycle management and nothing else QUESTION 2 Implementation of Lasarie's tack will likely require: Q) a. nancial interactions with the larger Australian banks 0 b. issue of bonds on the Australian stock exchange 0 c. budgeting, operational planning, and control systems 0 d. meeting with top executives of the larger competing Australian tool makers O a. a reverse auction would be a great way to get the ball rolling QUESTION 4 Manfred is in charge ofdeveloping a new line of off road vehicles for Oshkosh trucks. He reasonably thinks that developing a sustained competitive advantage will require: 0 a. resources that are valuable. rare. inimitable. and non-substitutable b. a SWOT analysis O c. a successful initial public offering of company stock 0 d. a resource based view coupled with negative economies of scale O e. networking skills that promote future path dependency without being causally ambiguous QUESTION 3 Lasarie has been tasked with introducing Eaton's line of cutting tools to industry in Australia. She might logically begin with: 2:. nancial appraisal of the Australian bond market so she knows if she can raise money 0 b. asking for a raise to cover the high cost of living in Australia O c. an external audit of the competitive environment in the Australian tool industry 0 d. none of the above, it is way too early for any of this O e. buying out the smallest Australian tool company so she can enter the market cost effectively