Question 1: Google Ads (previously known as Google AdWords) is Google's DSP and Google AdSense is its SSP. Briefly describe the main functions of each of these servicesand explain their differences.

Question 2: "While paid advertising is the primary source of revenue of social media platforms, such as Facebook, digital marketers do not and should not rely on paid ads to realize the true value of social media-based marketing." Briefly explain the rationale behind this statement, and list three reasons why Prof. would agree with this thesis.

Question 3: Give an example of location-based mobile advertising from your own experience and briefly discuss what you like and dislike about this experience.