Question 1 How do distribution channels improve product distribution? Channel intermediaries perform all of the functions needed to get the product from its raw material state into the hands its final user. Distribution channels eliminate the need to store products. O Distribution channels reduce the number of transactions needed to get the product from the manufacturer to the consumer Channel intermediaries eliminate the need for the manufacturer to provide customer service. Channel intermediaries take title to the products as they move through distribution channels. Question 2 are distribution channel members that buy finished products from manufacturers and sell them to retailers. O Manufacturers O Wholesalers O Service providers O Market managers O Product managers Question 3 Which of the following is a type of sales promotion that can be used if the organization's goal is to increase brand loyalty? O frequent-buyer programs O event sponsorship O direct mail advertising O advocacy advertising O sweepstakes and contests Question 4 What is the primary difference between a merchant wholesaler and an agent? O the types of products it carries O the types of customers it serves O the location of its offices whether it takes title to the product whether direct or indirect communication is used in the transaction Question 5 Which of the following is an example of nonstore retailing? O factory outlet hypermart O home shopping network O catalog store O convenience store Question 6 What is the salesperson doing when, after his presentation is over, he asks, "May I call the company and place your order for 20 cases of Ecco brand golfing shoes?" O approaching the customer O prospecting for customer O looking for sales leads asking qualifying questions O closing the sale