QUESTION

1) How does product positioning, segmentation, and targeting change in a digital world? How might Crayola position its ideas, products, and services for each category? What are the most attractive segments for Crayola and why?

NEED BIG EXPLANATION

Referral Case Book: CRAYOLA: ENVIRONMENTAL DISRUPTIONS AFFECTING ITS BACK- TO-SCHOOL STRATEGY1 May 2021

Authors: Sheri Lambert and Sara Honovich

@IVEY Publishing Temple University Fox School of Business

Can you tell me From where did we get the information and all we need to provide the links at the end of the written analysis?