Question
Question# 1 How Michael Porter's five forces model can help marketers to analyze segment attractiveness? Explain with help of examples. Suppose you are planning to
Question# 1
How Michael Porter's five forces model can help marketers to analyze segment attractiveness? Explain with help of examples. Suppose you are planning to launch a new product in the Pakistani market. What criteria you will use for an effective market segmentation strategy? Provide examples where applicable.
Question# 2
What is consumer behaviour and why it is important for marketers to understand consumer behaviour? What are different types of reference groups and how those can influence consumers' purchases/ decision making? Explain with help of real life examples.
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
