QUESTION 1

In the last 50 years, companies from different parts of the world in different industries have achieved great success by pursuing international and global strategies. The growth of the global economy during these years has been shaped by the various driving and restraining forces that have presented a number of challenges in establishing ways of doing business and forcing global integration

a) Describe eight driving forces which resulted in changes in the global environment within which business operates today.

b) What do you think are the teeming importance of global marketing?

c) Analyse the scope of the international marketing task and the role of ones self-reference criterion (SRC) in assessing international issues.