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QUESTION 1 Instead of buying DVDs, many people now pay for subscriptions to video streaming sites like Netflix and Hulu. These two sites are examples
QUESTION 1 Instead of buying DVDs, many people now pay for subscriptions to video streaming sites like Netflix and Hulu. These two sites are examples of O A. Software-as-a-Service OB. Social media OC. Digital services D. Digital ideas E. Digital goods QUESTION 2 Summerville Sculpture Museum used to only be a museum where people could pay to look at sculptures. However, this museum recently opened small shop where they sell art from local artists. Summerville Sculpture Museum is O A. Capturing value through multiple pricing strategies B. Expanding from offering just goods to also offering services OC. Implementing a market segmentation strategy D. Changing its mission statement E. Expanding from offering just services to also offering goods QUESTION 3 In marketing, what do we mean by "exchange"? O A. The location where products and service sare traded B. The trading of things of value OC. Location-based strategies for creating value D. The price charged, adjusted for currency exchange rates O E. Promotional offers
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