Question 1. Instruction: You should explore their local and choose a local ecotourism product (part of sustainable tourism) and consider the UNSDGs or sustainability possibilities for its future strategic (management and) marketing. This product might be a destination (or destination cluster), a (tourism) transportation provider, an accommodation provider, or an attraction (man-made or natural) located locally.

1. Explain what the four pillars of sustainability are in detail (see background reading and conduct further desk research from credible sources).

2. Based on your findings and interpretation, design a scorecard with 5 criteria for each pillar that appropriate to your selected tourism product.

3. Use your designed scorecard to measure the sustainability journey of a local tourism product of your choice and justify each score.