QUESTION 1 Integrated marketing c0mmunicati0ns mainly to assess the impact of marketing activities and reaching Customers timely. Analyze the effectiveness of marketing campaign at a chosen healthcare rm using the FOUR {4) steps ofAIDA Model of Communication. {25 marks) QUESTION 2 A decade ago, the advertisingtosalespromotion ratio was about 60:40. Today, in many consumer-packaged-goods companies, sales promotion accounts for 75% of the combined budget. Several factors contribute to this rapid growth. Outline FOUR (4) forces that lead to this phenOmenon in marketing world. Support your answers with relevant examples. (25 marks) QUESTION 3 New products fail at a disturbing rate. In the United States, the failure rate is potentially as high as 95%. New products fail for many reasons. Based on phone industry companies in Asia Pacific countries generate FOUR (4} reasons why new products fail. Support your answers with examples. {25 marks) QUESTION4 Most brands are adapted to some extent to reect significant differences in Consumer behavior. brand development. c0mpetitive forces, and the legal or political environment. Propose FIVE (5) communication strategies for an international cosmetic product to a chosen company ofyour choice. (25 marks} Question 1 (20 marks) \"In tertiary education. quality was seen as value for money eSpecially by the student stakeholdergroup\". Suggest FOUR {4} methods a university can use to control the quality of its graduates. Question 2 (20 marks) \"Sustainable design refers to the design process that integrates an environmentally friendly approach and considers nature resources as part of the design". Explain the FOUR (4} 'R's of sustainability used by the production process in a manufacturing company. Question 3 (20 marks) "Break-even analysis is the critical tool for determining the capacity a facility must have to achieve profitability". a. Describe TWO (2) fundamental assumptions of break-even analysis. (5 marks) b. A firm produces 1500 units per day using four workers on a five-hour shift. On average, 12% of the units produced are defective and must be scrapped. What is the labor productivity for non-defective units? (5 marks) C. Angel owns a company that makes golf gloves. She is thinking about introducing a new glove, which would require an additional fixed cost of $20,000 per year. The variable costs for the new glove have been estimated to be $5 per glove. i. If she sells the new glove for $15, how many must she sell to break even? (5 marks) ii. If she sells 3,000 gloves at the $15 price, what will the contribution to profit be? (5 marks) Page 2 of 3Question 4 (20 marks) Discuss FIVE (5) factors that should be considered in locating a nuclear generating plant. List these factors in order of priority to show each's importance to the decision. Question 5 (20 marks) "The objective of layout strategy is to develop an effective and efficient layout that will meet the firm's competitive requirements". a. Explain the THREE (3) basic layout design that constitute the conversion process in a company. Draw a diagram to support your answer. (12 marks) b. Clarify TWO (2) aspect of the conversion process for each product-oriented and process-oriented design. (8 marks)