QUESTION 1

________ is a metric used to assess the impact of an online ad.

Error rate

PageRank

Churn rate

Click-through rate

QUESTION 2

A ________ is the person who heads the department responsible for managing and maintaining information systems, and ensuring they support the organization's strategic goals.

Chief Information Officer

Chief Privacy Officer

Chief Knowledge Officer

Chief Finance Officer

QUESTION 3

A ________ is a microblogging tool in which posts on a similar topic are indicated by a keyword prefixed by a certain special character on microblogging websites.

hashtag

mashup

wiki

tag cloud

QUESTION 4

According to Porter's model, cost of transportation is one of the five forces that influence industry competition.

True

False

QUESTION 5

Which of the following terms describes a roadmap created by an organization to describe its current situation and where it should head to achieve its mission, focusing especially on business strategy and the technology infrastructure required to achieve it?

enterprise architecture

software archaeology

programming paradigm

grid computing

QUESTION 6

A drawback of the centralized document library in a shared workspace is that it creates confusion and duplication when team members send revised versions back and forth over email.

True

False

QUESTION 7

Scope creep refers to a strategy in which everyone in a project team agrees upon what features the project will involve.

True

False

QUESTION 8

Which of the following is an advantage of a parallel implementation of an information system?

The existing process is automatically switched off when new processes are running.

There are two systems processing the same case, both of which should have the same output.

The process is inexpensive and thus can be undertaken over a long period of time.

The implementation makes each system process distinctly different cases.

QUESTION 9

A ________ is a small text file left on a website visitor's hard drive that is used to personalize the site for the visitor, or track web activities.

tag cloud

plug-in

spider

cookie

QUESTION 10

Compared to older information systems, privacy breaches in modern information systems involve less risk and affect fewer people.

True

False

QUESTION 11

A dashboard is a gateway that provides access to a variety of relevant information from many different sources on one screen.

True

False

QUESTION 12

Which of the following is true of asynchronous discussion forums?

They are never moderated, thus enabling users to post freely.

They allow users to post text messages and reply to others at any time.

They do not allow users to post anonymously, thus enhancing safety for users.

They help users to communicate via interactive video chat.

QUESTION 13

Proactive live chats on websites in the customer support context offer considerable savings.

True

False

QUESTION 14

Which of the following demonstrates a downside of crowdsourcing?

An international funding organization for welfare programs in underdeveloped regions removes data from Wikipedia which described some of the allegations of corruption against the organization.

A market survey conducted by a home improvement firm revealed that the firm's policy of lowered advertising expenditure and greater focus on generating word-of-mouth publicity had not resulted in the sales targets being met.

Trying to drive up the operating expenses of a rival automobile company, employees at another automobile company click repeatedly on the competitor's sponsored link without intending to buy anything.

An organization which hires freelance writers for its web-promotion campaigns finds that the quality of work is often substandard.

QUESTION 15

Which of the following is a cloud computing-based service?

Pirate Bay

BitTorrent

Skype

Google Docs

QUESTION 16

The term "war room" refers to a(n) ________.

online space in which brainstorming sessions between interdepartmental teams take place

room in which a company's management interacts with representatives of labor unions

area in which members of a project work together, surrounded by tools to facilitate smooth collaboration

online room in which new employees undertake orientation programs before getting on board

QUESTION 17

A ________ is a self-replicating program that sends copies to other nodes on a computer network and may contain malicious code intended to cause damage.

cookie

honeypot

Trojan horse

worm

QUESTION 18

Which of the following statements is true of intranets?

They are accessible only to authorized individuals through an organization's portal.

Their functionality is restricted to organizing employee information and distributing announcements.

They are open systems and are accessible to all users surfing the web.

They are grids consisting of private, public, academic, business, and government networks.

QUESTION 19

The type of testing that involves end users performing final testing to determine whether a project is completed as specified is known as ________.

parallel testing

unit testing

acceptance testing

stress testing

QUESTION 20

Data mining approaches and statistical techniques used to predict future behavior, especially to unlock the value of business intelligence for strategy, are known as ________.

mashups

optimization

predictive analytics

content management systems