QUESTION 1 is used by companies to increase the number of visitors to their websites via platforms such as Google or Bing. O Sheltered outdoor advertising Data encryption O Search engine optimization O Accrual accounting QUESTION 2 Which of the following can be determined using the click through rate? The market value of a product The cost of acquiring a customer The success of an advertisement The performance of a website Click Save and Submit to save and submit. Click Save All Answers to save all answers. QUESTION 3 Who among the following can be considered the dominant online shopping demographic? O Centennials O Baby boomers O Millennials O Traditionalists QUESTION 4 are disputes among producers, wholesalers, and retailers. O Channel conflicts O Payment frauds Electronic data interchanges Private exchanges QUESTION 5 The process of encoding data for security purposes is known as QUESTION 5 The process of encoding data for security purposes is known as O phishing O encryption O monetization O e-tailing QUESTION 6 The public key in the secure sockets layer (SSL) software is used to O delete information O exchange information O decrypt information O encrypt information