Question 1:- Jaya is very upset that she can`t get tickets to the Rolling concert because they are sold out. Which of the following demand states applies to Jaya's situation?

a)non-existent demand

b)latent demand

c)full demand

d)overfull demand

Question 2:- Aruna is worried about the rising spread od of COVID 19 in her city. She doesn`t mind paying extra for goods and services that use sustainable processes to help control pollution. This is an example of ________ for pollution.

a)declining demand

b)non-existent demand

c)latent demand

d)negative demand

Question 3:- People in emerging countries today are becoming increasingly health conscious and are seeking healthy food choices. As a result, demand for health foods is rising steadily, creating an opportunity for marketers to exploit this ________ market.

a)demographic

b)business

c)need

d)geographic

Question 4:- Today, the "mass market" is actually splintering into numerous segments, each with its own wants, perceptions, preferences, and buying criteria. This implies that ________.

a)the traditional marketing approach would be the best approach to follow

b)the producers must consider themselves as a part of the value-chain process

c)the producers should focus on niche markets

d)all market segments are equally profitable

Question 5:- Vinod made the decision to outsource the software components of his consulting company so he could focus on the company`s ________, which are sources of................, make a contribution to perceived customer benefits, have application in a wide variety of markets, and are difficult to imitate.

a)core competencies, competitive advantage

b)infrastructure, core competencies

c)core competencies, market-sensing processes

d)competitive advantage, fulfillment management processes

Question 6:- During Anita's market research study, many customers indicated that making an energy drink by adding soft drink concentrate and sugar and then making a syrup resulting in frequent spills. Anita brought her findings to the research department, and her company leveraged its engineering and product development competencies to develop a new drink which was ready to use by added few spoons of dry powder in plain water, which allows for significantly greater dexterity in handling, mixing while ensuring a great taste . This is an example of the ________ element of the holistic marketing framework.

a)integrated marketing

b)value creation

c)negative demand

d)value focus

Question 7:- TBS Bikes has recently introduced a series of bikes called Surami. The core positioning of TBS Bikes is "speed." Surami is a five-gear bike, and apart from speed, the company promises to include other features such as safety, good performance, and pollution control features. This describes the ________ of the bike.

a)total customer cost

b)value-delivery system

c)value proposition

d)total customer benefit

Question 8:- At ................... Stage the market characteristics are as below:

I. Sales are low

II. Profits are negligible

III. Cash inflow is negative

IV. Few competitors in the market

V. Mostly customers are innovative

a)Introduction stage

b)Growth stage

c)Maturity stage

d)Decline stage

Question 9:- When Nike attempts to get close to its customers at the local level by sponsoring local school teams and providing shoes, equipment, and clothing to many of them. Nike is using which of the following marketing formats?

a)differentiated marketing

b)guerrilla marketing

c)affinity marketing

d)grassroots marketing

Question 10:- The strategy to keep prices low and induce product through trail, leading to negative profit is typical for which stage of PLC?

a)Growth

b)Maturity

c)Introduction

d)Decline

Question 11:- Rajiv is the owner of an automobile manufacturing company. He calls for a board meeting and tells his directors that he wants to build a car that lets the users experience power and exhilaration. He tells them that the car must allow his users to soar from 0-60 mph in about 4 seconds. He also adds in that the price of the car must be affordable enough for anybody making a good salary. In accordance with the given scenario, Rajiv is trying to segment the market on the basis of ________.

a)occupation

b)family size

c)benefits

d)income

Question 12:- .At ................... Stage the market characteristics are as below a. Sales are declining I. Profits are low II. Cash inflow is low III. competitors are declining IV. Customers are laggards

a)Introduction stage

b)Growth stage

c)Maturity stage

d)Decline stage

Question 13:- Because ________ are purchased not so frequently, marketers should make them available in select locations, charge premium, and advertise in exclusive sites and magazines to induce likeness and build preference.

a)nondurable goods

b)durable goods

c)services

d)specialty goods

Question 14:- When companies search for new ways to satisfy customers and distinguish their offering from others, they look at the ________ product, which encompasses all the possible augmentations and transformations of the product.

a)expected

b)potential

c)augmented

d)basic