Question 1 Karen is considering opening a hospitality business after recognising that the restaurant industry does not offer any specific product for the seniors market -in particular, those aged over 65. Karen has identified that there is a segment within this age group that live alone and tend not to go out as they have no one to go out with. Karen's caf would provide a meeting place for seniors without companions. She intends to offer specific activities that bring people together such as board games, bingo mornings, trivia and card games. The menu will also offer a range of affordable items that are suited to this particular age group. a) Assuming Karen has been paying close attention to the external environment to come up with this idea, explain which environmental force you think has led Karen to think this opportunity is feasible (2 Marks) b) For each of the Political, Economic, Social and Technological environments, provide an example of one force (negative or positive) that may influence the success of Karen's business idea. ( 8 Marks)