Question 1: Legal and accounting forms now advertise their services in many countries. Search for a few advertisements and review the following: What do these firms do to cope with the intangibility of their services? What could they do better? How do they deal with consumer quality and risk perceptions, and how could they improve this aspect of their marketing? Question 2: Construct a multi-attribute model to compare three different restaurant for a important celebration in your family. Apply the two different decisions rules and determine the choices that arise from that. Question 3: Choose a service company you are familiar with and show how each of the 7P's of services marketing applies to one of its service products