Question 1 (Less than 300 words): A UK toy manufacturer is planning to sell their products on the digital/online platforms, so the company asks you to use the online customer review data from Amazon.co.uk, in order to understand any potential opportunities and risks. Based on the content and knowledge that you have learnt from the data analytics, please describe a plan of your data analysis process for this project, think about any issues that may occur and possible solutions. [10 marks] Question 2 (Less than 300 words): Explain what are common biases in data collection (both qualitative and quantitative), please list at least 5 examples? Based on your own judgement and supportive argument, please select and explain three of them that are potentially most relevant to the project in the above Question A.1 and discuss how to avoid these biases. [10 marks]