13:55 Jeudi 12 janvier Section B moodle.city.ac.uk There is ONE question in Section Two, which is Compulsory and worth 50 Marks (50%). All candidates should answer this question. The Phenomenon: Despite its various advantages and long history of innovation, Europe has so far failed to produce any global digital champions at scales that can rival the FANGS (Facebook, Amazon, Netflix and Google) of the USA and the BATS (Baidu, Alibaba and Tencent) of China. Your Tasks: Clearly define one research question about this phenomenon from the business perspective, and then outline a detailed research design to answer the question. Your answers should focus on your research plan but without actually carrying out the research. Your answers should cover all stages and the entire process of research design with adequate justifications and explanations. In particular, you should clearly define and justify one research question from the business perspective in relation to this phenomenon; and then explain the reasons behind your choice of appropriate methods for literature review, data collection and data analysis in order to answer your research question. The research methods you choose can be inductive or deductive, qualitative or quantitative, depending on the nature of your research question. You should explain why a particular method has been chosen and its strengths and weaknesses in relation to your research question. Your answers to this question in Section B should be around 1000-1500 words. 73%