You are valuing two companies in the digital marketing sector, Company X and Company Y, to determine which one might be a more attractive investment based on relative valuation metrics. Further information: Market price per share Earnings per share (EPS) Company X AED 40 per share AED 2.50 per share Company Y AED 35 per share AED 3 per share Questions a. Calculate the P/E ratio of each company. b. Provide brief analysis of which company might be considered relatively more attractive for investors based on the calculated metric. c. Discuss the relevance of the Relative Valuation approach in the digital business landscape. Provide a brief explanation of how it contributes to the valuation process and how relative valuation is different from DCF valuation.