Question
QUESTION 1: LONG TAIL CONCEPT (1-2 pages, min 500 words) Explain the concept of the long tail principle in e-commerce. Discuss why it is important.
QUESTION 1: LONG TAIL CONCEPT (1-2 pages, min 500 words)
Explain the concept of the long tail principle in e-commerce. Discuss why it is important. Describe how it can be applied in various ways in any e-commerce project. Make sure to reference your sources (at least five) in APA style.
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
