Question 1 (Marks: 10) Indicate whether the following statements are True or False. Motivate your answer. Q.1.1 Marketing to B2B and B2C markets require the same strategies and tactics. (2) Q.1.2 B2B purchasing decisions typically involve longer sales cycles compared to B2C. (2) Q.1.3 B2B marketing focuses solely on businesses as customers. (2) Q.1.4 B2B marketing primarily focuses on rational and logical appeals, while B2C (2) marketing emphasises emotional appeals. Q.1.5 B2B marketing relies more on personal relationships and networking, while B2C (2) marketing relies heavily on mass advertising and promotions