Question 1 (Marks: 51 There are several factors that would influence the choice of distribution which would be (5) either Direct Channel distribution or Indirect Channel Distribution. Your chosen entrepreneur would have had to make the decision of either Direct or Indirect, or possibly both. Explain at least ve key factors that would influence their choice. uestion 2 Marks: 5 The Transformation Process in a company is a vitally important process. It takes a raw or (5) unmade element to a nal product or service that can be sold; or as in some cases an already completed product to become a new one (e.g. a sandwich). This is called the Transformation Process. The Fast Food industry has expanded exponentially over the last decade and Cindy decided she would like to 'get in on the act'. She has worked for others her whole life and now wants to start her own business making "on-the-go\" light meals, snack and warm drinks. She has spoken to the HR manager who has agreed to allow her to open and operate a small cart (which will be sold in recycled paper packaging) in the main reception area on the condition you leave it clean and tidy on your departure each day. To keep her costs manageable, she will start with a small menu customers may choose from, including