Question 1 (Marks:40) "Winning in the marketplace is, in most cases, a result if the actions an organisation takes to seek and secure a sustainable competitive advantage" (Louw & Venter, 2019:249). Analyse the business level strategy employed by Sportify. Your answer should be 400 - 500 words. Include in your analysis the following points: Determine which business level strategy is followed by Sportify and discuss how they are implementing the specific strategy. Include in your discussion the advantages and disadvantages of the strategy. Evaluate the business level strategy implemented by Sportify. In your opinion, does Spotify's business level strategy suite their organisation? Provide support for your answer. You are required to use a minimum of two additional academic sources, excluding the prescribed textbook, to support your argument/discussion/analysis/evaluation. Wikipedia/Investopedia/ Social Media are not regarded as academic sources