QUESTION 1

Mr. Zack, a research consultant for Irene Research Consultancy has assigned to conduct research about the growth of Information and Communication Technology (ICT) and its impact towards Small and Medium-sized Enterprises (SMEs) in Klang Valley, Malaysia. Basically, the main purpose of the research is to examine factors influencing SMEs to participate in digital marketing. Based on the scenario, determine the following:

(a) The research approach. Why?

(b) The population and target sample.

(c) The suitable sampling technique. Why?

(d) The research instrument. Why?

(e) The possibility of its independent and dependent variables.

QUESTION 2

Even though research on the effectiveness of Malaysian public transport has been previously performed by scholars, research on railway service is still at a preliminary stage. Since electronic railway services is a relatively new public transport system in Malaysia, limited literature is available on the elements of passengers' loyalty (Mat et al., 2019).

Based on the research gaps, provide your suggestion about:

(a) The research approach. Why?

(b) The research design. Why?

(c) The unit of analysis. Why?

(d) The method of data collection. Why?

(e) The independent and dependent variables.