Question 1 of 15 Marketers believe that brands have value above and beyond the benefits of the product itself. It's not just that Coca Cola is a well-known name; it's that the name immediately invokes certain images: the shape of the coke bottle, the logo, the red color, and some of the ads. This example shows that a brand is all of the following EXCEPT. in Brand associations that are not under the company's control O b A portfolio of qualities associated with that name O c, Logos that come to be associated with the brand O d. Logos that become shorthand for the brand itself"Like a good neighbor, State Farm is there." State Farm Insurance's catchy jingle builds associations via classical conditioning in consumer learning. The hope is that the catchy tune is in a person's head when it's time to buy car or home insurance. A customer can make a quick, one time insurance payment. A to:digit key code can be found in the paper bill, and bill notification email. This example shows that beyond the tangible qualities, all of the following describe brand associations EXCEPT: O a. Other associative elements enhance the perceptions of brands. O b. Marketers can control every brand association c The slogan suggests the company has a worthy mission. O d. Every outgoing message from the company to the marketplace should be positiveWhen Honda puts its name on a car, a motorcycle, or a lawnmower, it's saying, "We're proud to offer these products. These are ours," And with time, the brand name has Rained stabis among consumers as being high quality ("Houda is a good brand ); that is, anything that comes from the house of Honda will be good. This example along that all of the following are reasons for branding EXCEPT: a Brands convey information to customers. (@) b. Brand names identify company production and ownership O e Brands confer uatus