Question 1 on Sabre and Strategic Marketing Decision-Making (26 points): The two following studies are from a hypothetical Sabre simulation in a particular round. Market Study 2: Purchase Intentions by Segment (96) Company Product Alpha Beta _m 1 Red Baller 2.4 Epsilon Overall Banness Curious 9.3 14.2 1.4 1.1 5.1 15.4 4.8 4-8 _\"E 7 12-5 m 7-8 3 Yellow Dani] 2.9 1.7 1.4 7.5 21 6.6 Dowell 9.8 8.7 6.9 4.8 3.6 6.5 27-4 .m 19-1 4 Green Daibi Faldo 15.2 3 69 Fano Famous 19.8 7.8 Numbers based on units not value . 1.8 1.5 8.2 20.7 . 22.2 14.7 4.5 3.2 11.7 6-3 20-2 Market Study 3: Market Share by Segment (%) Compan y 1 Red Banness Epsilon 24.8 4 _ .- 9.2 - - 11-8 Curious 1.2 4.8 3.7 14.8 3 Yellow Dani] 33.4 3.9 7.1 L"? E\" UIN #- 00 W 43- 12.6 14.5 2.5 1 m 1.1. Using information from the two above studies, please discuss the nature of the performance result for product \"Famous\" in this particular round. Name three major reasons why this performance situation may have occurred and briey discuss their respective strategic marketing decisionmaking implications for Company 4. (8 points) Your