Question $1$

One of your friends is contemplating opening a vintage clothing shop near your college campus. She seeks your advice about size of

the prospective customer base and how to market the business according to the concepts presented in the chapter.

What three strategies can you share with your friend to assist in launching the business?

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Question $2$

Explain one way a marketing objective differs from a marketing strategy. Also, what is one way they are similar?

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