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MARK270 - Services Marketing - x m/s/ynnt8kl83pac9oqdh9kuf3um56n3pulz FINAL EXAMINATION - SPRING 2021.pdf . .. Download Sign up Log in ANSWER ALL 3 QUESTIONS BELOW QUESTION 1 Assuming that the Emirates Entrepreneurship Promotion Foundation (EEPF) has pledged to give YOU enough money to start YOUR own pure service business in Dubai or Abu Dhabi in 2022: (a) Explain the pure service business you would like to start, what its service offerings would be, and what you would call your business name (6 marks). (b) Explain three (3) good marketing reasons for choosing that service business (9 marks). (c) Describe the profile of one ideal person that will be your ideal primary target customer (5 marks). (d) Discuss two (2) practical marketing activities you would implement in order to attract first-time customers to your servicescape (8 marks) (e) Discuss three (3) physical evidence elements you would apply to make your servicescape particularly attractive in order to create repeat visits from your customers (12 marks). (Total - 40 marks) QUESTION 2: (a) In your own words, explain your conceptual understanding of the Service Quality Gap 6, and give a real-life example of a scenario in which SQ-Gap 6 has occurred (10 marks). (b) Discuss what you believe to be the reason why SQ-Gap 6 might occur in a service company (10 marks) (c) Explain how the SQ-Gap 6 in your scenario above can be closed when it has occurred, and how a company can avoid/prevent it from occurring in future (10 marks). (Total - 30 marks) Spring 2021 MARK270 Services Marketing I Proctorio is shar N TO e v7