Question 1

Outline and describe the major changes taking place in today's markets. Detail those that are likely to have the most impact on business as we settle in into the twenty-first century. Provide examples of ways in which new competitive strategies can be fashioned to exploit the opportunities that are emerging.

Question 2

2.1 Explain customer value-driven marketing strategy? What are the 5 different

marketing management orientations?

2.2 Explain with examples the relationships between customer value, satisfaction, and retention