Question 1 Outline and describe the major changes taking place in today's markets. Detail those that are likely to have the most impact on business as we settle in into the twenty- first century. Provide examples of ways in which new competitive strategies can be fashioned to exploit the opportunities that are emerging. Question 2 2.1 Explain customer value-driven marketing strategy? What are the 5 different marketing management orientations? Which orientation do you believe UNILUS follows when marketing its undergraduate programs? 2.2 Explain with examples the relationships between customer value, satisfaction, and retention